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41% of global marketing leaders increased their content budgets in 2023 and 45% of them will increase content spending throughout 2024. From average budget amounts to the most effective types of content, consider this your ultimate list of content marketing statistics for 2024.

Perfetti Mar 01, 2026

57+ content marketing statistics to help you succeed in 2025 input from you and your peers in cmi’s surveys generated a lot of numbers. We curated the top stats from the. 62% of marketers plan to include interactive content in their strategies for 2024.

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3.2% of content marketers plan to incorporate ai tools into their strategies in 2024.

It involves creating content that.

Most content marketers spend more than 10% of their marketing budget on content specifically more than 10% of marketing budgets are devoted to content by a majority. Intelligencebank maintains a complete audit trail of actions within the platform marketers use for workflow, markup, revision history, approvals, distribution and more, helping teams easily. Check out 6 essential statistics on the state of content marketing in 2024 — including data on ai use cases, social media behavior, and storytelling. As we move into 2024, it's crucial to keep up with the latest content marketing statistics.

These numbers highlight changes and trends brought on by the.